Marketing of Goods Produced by Tribals

Tribal Cooperative Marketing Development Federation Of India Limited (TRIFED) has opened following new own outlets and made tie up with Government/Other Agencies for marketing of goods produced by tribals in the country during last three years and current year, state-wise :
Own outlets established :

Year	State	Outlets Established  at
2009-10	Madhya Pradesh	Bhopal
	Delhi	Dilli Haat, INA, New Delhi
	Odisha	Bhubhaneswar
2010-11	Himachal Pradesh	Shimla
	Maharashtra	Mumbai
	Madhya Pradesh	Indore
2011-12	Himachal Pradesh	Manali
	Gujarat	Surat
	Rajasthan	Jaipur
2012-13 (as on 03.09.2012)	Delhi	Hotel “The Ashok”, New Delhi
	Madhya Pradesh	Khajuraho
	Total	11 (Eleven)

2.            Tie up with Government /other Agencies

Year	State	Consignment Outlets at
2009-10	Madhya Pradesh	Mirgnayani, Indore
	Jharkhand	Biponi , Jamshedpur
	Rajasthan	Neemrana Palace
2010-11	Bihar	Sonali, Patna
2011-12	Tamilnadu	Poompuhar , Coimbatore
	Kerala	Cauvery, Ernakulam
	Goa	DFS , Goa
2012-13 (as on 03.09.2012)	Nil	Nil
	Total	7 (Seven)

            

There is no direct participation of artisans in these outlets as such. However, all products displayed and sold through these Outlets are sourced from the empanelled tribal suppliers located across the country.

84 Tribal artisans/suppliers have been empanelled in Orissa from whom the products are being purchased. All these crafts are being sourced by TRIFED through its empanelled suppliers in Odisha, which are displayed and sold through its own Outlets and outlets on consignment basis located across the country.



To give adequate opportunity to the tribal artisans, TRIFED organises Tribal Artisan Mela (TAM) in the tribal inhabited districts and imparts handicraft development trainings for tribal artisans for their economic development through Income Generation in the handicraft sector in various crafts such as Tribal paintings, Dokra (Metal) craft, Sabai Grass, Lacquer craft, Appliqué work etc. TRIFED also organizes National Tribal Craft Expo called ÄADISHILP” and painting exhibitions called Äadi Chitra” where selected paintings of tribal artists empanelled with TRIFED are displayed for sale. TRIFED participates in international exhibitions/trade fairs through Export Promotion Council for Handicrafts (EPCH)/India Trade Promotion Organization (ITPO) in various countries for display and sale of tribal products sourced from tribal artisans. TRIFED has taken one showroom at Dilli Haat, INA and 8 stalls at Dilli Haat Pitampura, Delhi, on lease from Delhi Tourism and Transportation Development Corporation, New Delhi where tribal artifacts are showcased and sold. Empanelled artisans are also invited for live demonstration and sale of their crafts directly to the customers.